Is declining reach impacting your Facebook marketing ROI? Looking to improve your Facebook exposure?
Facebook Organic Reach
Fact is that organic reach on Facebook is at an all-time low of 2-6%, and it continues to decline. This surprise you that having a large Facebook fan base doesn’t seem to be as beneficial as it once was. Large brand pages with more than 500,000 likes have the lowest organic reach (~2%).
More than 60 million businesses have a Facebook page, yet only 4 million are active advertisers. Facebook would love to entice the 56 million non-advertisers to give ads ago.
Many businesses are stuck in one frame of mind. They hope that if they post more often, organic reach will suddenly kick back in. The reality, that’s just not going to happen. The good news is you can significantly improve your organic reach with strategic paid efforts.