Why You Need to Focus on Video Marketing in 2017

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Why You Need to Focus on Video Marketing in 2017

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off.

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How to Engage Millennials on Facebook and Instagram – Continued

#1: Deliver Disappearing Messages to Keep Interests Piqued

In keeping with their experiential preference, disappearing media is popular, especially among younger Millennials. They like knowing that intimate sharing in words and pictures, as well as rambling posts, will disappear forever.

Facebook’s mobile app and Instagram now include the ability to share photos and videos directly with specific friends. These messages disappear 24 hours after they’re viewed up to two times, similar to Snapchat.Continue reading

How to Maximize Your Facebook Reach

Is declining reach impacting your Facebook marketing ROI? Looking to improve your Facebook exposure?

Facebook Organic Reach

Fact is that organic reach on Facebook is at an all-time low of 2-6%, and it continues to decline. This surprise you that having a large Facebook fan base doesn’t seem to be as beneficial as it once was. Large brand pages with more than 500,000 likes have the lowest organic reach (~2%).

More than 60 million businesses have a Facebook page, yet only 4 million are active advertisers. Facebook would love to entice the 56 million non-advertisers to give ads ago.

Many businesses are stuck in one frame of mind. They hope that if they post more often, organic reach will suddenly kick back in. The reality, that’s just not going to happen. The good news is you can significantly improve your organic reach with strategic paid efforts.

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Learn Marketing with Social Media



Social Media Marketing Tips to keep you on the right track across all your social media campaigns

    • Planning – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.

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Facebook Page Design Changes: What Marketers Need to Know

What You Need To Know About Facebook Business Page Changes!

This is a detailed article of the recent changes made to Facebook Business Page. It has links within the article for even more information if you need more instruction.

Topics Are:

  1. Design Your Cover Photo Without Worrying About Overlay
  2.  Add a Call-to-Action Button,
  3.  Make Sure That All of Your Tabs Have Content
  4.  Add Custom Tabs.

Facebook Page Design Changes: What Marketers Need to Know