How to Maximize Your Facebook Reach

Is declining reach impacting your Facebook marketing ROI? Looking to improve your Facebook exposure?

Facebook Organic Reach

Fact is that organic reach on Facebook is at an all-time low of 2-6%, and it continues to decline. This surprise you that having a large Facebook fan base doesn’t seem to be as beneficial as it once was. Large brand pages with more than 500,000 likes have the lowest organic reach (~2%).

More than 60 million businesses have a Facebook page, yet only 4 million are active advertisers. Facebook would love to entice the 56 million non-advertisers to give ads ago.

Many businesses are stuck in one frame of mind. They hope that if they post more often, organic reach will suddenly kick back in. The reality, that’s just not going to happen. The good news is you can significantly improve your organic reach with strategic paid efforts.

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Why keep you web site fresh and up to date?

  • I Design Business Link Contact-info-updated blog image
  • I Design Business Link freash-content blog image
  • I Design Business Link Contact Interactive-visual blog image
  • I Design Business Link user-friendly blog image
  • I Design Business Link Impressionable-home blog image

Your web site is an advertising medium. An on-line first impression for your business.  It has the potential of grabbing the attention of new customers or clients. Like a brick and mortar business, your web site should have correct contact information, fresh content, professional and interactive visuals, user friendly, and an impressionable home page.
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Controlling Search Engine Crawlers for Better Ranking

Moz Whiteboard Friday is one of my favorite sources of staying up-to-date with latest serch engine news.

Controlling Search Engine Crawlers for Better Indexation and Rankings – Whiteboard Friday

Search Engines | Whiteboard Friday

Robots.txt, meta robots, and the nofollow tag are all ways to tell search engines how to crawl and index your site. In today’s Whiteboard Friday, Rand covers four common use cases of these tools, offering guidance on when you should use one over another.