Marketing to Millennials – 10 Things Every Company Must Know

1) “Millennial” represents a diverse body of individuals.I Design Business Link marketing_to_millennials_-_10_things_every_company_must_know

As obvious as it may seem, it’s worth underlining that the trends of a demographic do not equal hard and fast rules. And millennials are exceptionally diverse, even in comparison to other generations. For example, 45% of millennial adults identify as Hispanic or non-white, compared to 39% of Generation X, 27% of Baby Boomers, and only 17% of the Silent Generation.

To complicate matters further, many of the millennials who identify as non-white are second-generation immigrants with complex histories who are striving to balance two or more different cultural heritages. (23% are bilingual)

In addition to their cultural variability, Millennials range from 16 to 35. That range is indicative of different tastes in everything from music to politics. And though that doesn’t mean there’s no common ground, it’s important for advertisers and companies to identify sub-groups and target them.

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Stuck in the Middle: Marketing to Generation X

I Design Business Link marketing to genx1What is there to say about Generation X? Unlike the generations before and after, there isn’t a strong identity attached to those born between 1965 and 1980. As they reach middle age, this generation is truly caught in the middle of the battles between emerging and digital versus traditional and analog. With that said, marketing to Generation X can be tough, especially since most people don’t like to think of themselves as demographics.

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Study: The 3 Most Effective Ways to Reach Baby Boomers

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What’s the most effective way to woo baby boomers with your marketing? The answer may surprise those who hold on to old marketing stereotypes.

Baby boomers are a prime target audience for marketing. Their number in the U.S. is estimated to be 75+ million. Aside from the sheer size of the boomer population, they are also affluent. Some estimates have them controlling 70% of the disposable income in the U.S.

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Why You Need to Focus on Video Marketing in 2017

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Why You Need to Focus on Video Marketing in 2017

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off.

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How to Engage Millennials on Facebook and Instagram – Continued

#2: Stream Live Video to Sustain Visibility and Discoverability

Like Facebook Live and Twitter’s Periscope, Instagram has the ability to share streaming live video as part of its Stories feature. However, the key difference is that Instagram Live videos are ephemeral. Your followers need to tune in real-time to catch your broadcast, and the stream disappears the moment you end it.Continue reading

How to Engage Millennials on Facebook and Instagram – Continued

#1: Deliver Disappearing Messages to Keep Interests Piqued

In keeping with their experiential preference, disappearing media is popular, especially among younger Millennials. They like knowing that intimate sharing in words and pictures, as well as rambling posts, will disappear forever.

Facebook’s mobile app and Instagram now include the ability to share photos and videos directly with specific friends. These messages disappear 24 hours after they’re viewed up to two times, similar to Snapchat.Continue reading